As expected, Toro is discontinuing its line of Toro-branded horizontal directional drills and riding trenchers, following its acquisition of Charles Machine Works this year.
In announcing the realignment of its underground construction business, Toro says it “intends to combine certain aspects of the Ditch Witch, American Augers and Trencor business,” three of the brands included in the acquisition.
The plans will include a “streamlined approach to the marketing, sales and service functions of those businesses to more effectively support customer needs,” says a press release.
“We continue to be very excited about the expertise, knowledge and understanding of the underground business that the Charles Machine Works companies bring to our organization,” says Rick Rodier, Toro group vice president, construction businesses. “Throughout the ongoing integration process, we continue to be impressed by their market-leading position, strong product portfolio and best-in-class channel.”
Toro says its Toro-brand products—including Dingo compact utility loaders, concrete and masonry mixers, compaction equipment and tree and specialty turf products—will continue to serve the growing rental and specialty construction markets.